sometimes it can be tricky to know where to look for truly compelling fashion design, especially in a world saturated with social media, opinions, and constant distraction. so in this week’s video, i wanted to take a closer look at the work of demna gvasalia, a designer who’s consistently held a unique position in culture as one of the most defining creative-commercial forces in contemporary fashion.
he’s a designer who has delivered a masterclass in world-building and innovation, and i believe his time at gucci marks a critical moment—not just for him, but for the industry as a whole.
with a house as historically rich as gucci, and a commercial platform most designers could only dream of, the pressure is on: can one of fashion’s most pivotal designers still innovate at one of the most complex moments in fashion?
let’s find out:
#sunsoutgunsout! Absolutely Brilliant! BRAVO!🤩